Digital Marketing and Social Media Strategy

Assalamualaikum

For this post, we are going to share the last part of the Marketing Program. It is about digital marketing and social media strategy. After reading this, it will make easier for you guys to find us. Here they are...

Those are the platform that you can find and contact us whether you want to purchase or ask anything about the product. We are glad and feel free if you want to do so. We always update those social media from time to time in order to ensure our customers able to reach out our latest information or announcement. 

Do not forget to visit us!

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Promotion Strategy

Assalamualaikum and good afternoon lovelies...!

This time, we are going to share an exciting thing and perhaps this is going to be your favorite part.

  

It is about our company's promotion strategy! We do make lots of sales especially during festivals because it is our way to appreciate our customers. Basically, the main promotions that we never missed every year are Teacher's day, Mother’s Day, Eid Fitri and Year end Sale. However, there are also some sales that we do from time to time and just keep your eyes on it. 

Besides, we also offer membership that last for the entire life. All you need to pay is only RM 20 the fee and card. What make it special when you become a member? Do not worry because we offer special price for the members. Stay tuned for its guys!

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Service Strategy and Distribution Stategy

Assalamualaikum everyone!

Welcome back to our page dear readers. Thank you for keep on following us from time to time. We do appreciate it so much and that is so sweet of you for keep on supporting us. As for today, we have something to share with you guys about our Marketing strategy. Enjoy reading :)

First of all, our boutique is available for online shopping to ease your way to shop with us. Therefore, for the service strategy, we focused on the delivery processes. After you made your payment through online banking, straight away we are going to process for your parcel. Oh...forgot to mention that we do accept debit payment or cash on delivery. Normally the postage process will take no longer than three days of working days. Thus, if there is any problem, you can immediately contact us

Next is about distribution strategy of our company. We run our business based on direct distribution where it only consists of two parties. From our boutique, it goes straight away to the customers. In that way, we are able to communicate with the customers and you guys feel free to give comments or any suggestions to us.

Happy Shopping Everyone!

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Points of Difference

Assalamualaikum and happy weekend everyone!

Today we are going to look at the last part of market focus which is the Points of Difference. The difference that our products have will make it more unique and more attractive to the customers. We try to find the uniqueness of our products to meet the interest of different age of the customers. We need to make the difference general so that the customer from different age will find it attractive.

The points of difference that we have identified are for the loyal customer, as they will get extra benefit. This is to make them feel happy being appreciated for being loyal all this while. The next point is that customer can buy our products via apps which can be downloaded for iOS users and also Android users. 

Besides, we will have limited pieces for every design. This is because we want our customer to always look exclusive when they wear our pieces which are limited and will not found in the market. Our product also comes with an exclusive box that can be used for gifts and also the customers will feel easy to keep their scarf when they are not wearing it.

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Customer Value Proposition

Assalamualaikum and hi to our beloved readers :)

Today we are going to look at the third part of Market Focus which is Customer Value Proposition. In every business, customer's satisfaction will always become the priority. Therefore, in order to keep our loyal customer and to increase more customer, we have identified some important elements.

The elements are having friendly staffs, maintaining the high quality of our scarves, applying the free charge delivery within Malaysia and doing a worldwide shipping. All these elements are important to make our customers feel easy to shop with us. 

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Target Market

Assalamualaikum and Hi!

In this post, we will look at the second part of Market Focus which is on Target Market. So, what is the target market? A target market is a particular group of consumers at which a product or service is aimed. This is important to make sure our product always in demand by that specific group. Different types of product or service offered will have different types of the target market.

For our product which is the scar, our target market is working women and female teenagers with age between 15-28 years old. These two groups are said to be the group that always want to look presentable in front of others. They meet a lot of people therefore they need to look after their fashion and our product is very suitable that is able to meet their expectations.

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SWOT Analysis - Threat

One of the threats that Tudung Queen faced is the online business. The number of people that doing online business becoming higher and higher. Nowadays, there are increases in the number of pages in Facebook and other social media sites that sells the same product and also do the same technique of our business. Besides that, some of them stoles the picture of the product that we took and the same model that we used to introduce our product to the customer. Thus, it might affect our business.

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SWOT Analysis - Opportunity

Tudung Queen has three opportunities in this business because we are the only business that offers high-quality scarfs with cheaper price in that area. Thus, most of our customers when they make pre-order from us, they are willing to wait for the product even it takes a long time due to high quality and affordable price. Besides that, another opportunity is our location which is near to the post office. Therefore, it takes lesser time for us to make postage to the customer as well as we can save more time and much money.

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SWOT Analysis - Weaknesses

         Every business in this world will absolutely face difficulty while running their business and sometimes it leads to weaknesses. Thus, this situation is not easy to control as it could occur at any time and anywhere.

There are two weaknesses that Tudung Queen faced during the operating of their business. Firstly, sometimes the Tudung Queen faced difficulty and the hard situation in finding suitable materials in Malaysia. Tudung Queen needs to prepare all of the stocks earlier in enough quantity before she can sell it to the customers, especially before Eid, they need to prepare all the materials in enough quantity during the period of that time. This situation may lead to slow process and consume much more time. However, the demand of the product is still high.

Next, the other weakness of our business is due to the globalization that occurs nowadays. Thus, the competence of online business become aggressive. The number of people that doing online business nowadays become larger from time to time. The competition becomes more severe. They like to play with the price and sometimes they offer a cheaper price to the customers. Hence, this situation gives weaknesses to our business. 

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SWOT Analysis - Strength

There is strength in Tudung Queen business. Some of the strength is the product that Tudung Queen sold is high in demand. It is because the material that has been used to produce this product is high in quality and most important the price is affordable. So, means anyone with low income level can buy it. Besides that, the design of these scarfs is different from the other scarfs that sold in other stores. Tudung Queen used a good material for customer convenience.

The other strength is that the goods that Tudung Queen sell is not sold by other people around of their place. Hence, these opportunities help Tudung Queen to develop their business because there is no competition with other business that sells products same as their products.

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Marketing and Service Objectives

Assalamualaikum and hi! 

Welcome back to our blog :) Today we would like to share something that is very informational which is about our Marketing and Service Objectives under the market focus . We all know clear objectives is so much important in order to achieve our target and looking at the perspectives of business, profit maximization usually become the main target. 

For our business, we use a SMART approach which is Specific, Measurable, Achievable, Realistic and Time-specific. Therefore, if you want to know that your objectives are reliable or not, you can use this approach so that you will not over or underestimate. 

By using this approach, we identify our marketing and service objectives is to reach people, build brand awareness and also to boost our sales.

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Price Strategy

Assalamualaikum.

Hi guys! Thank you for visiting our blog. There are so many things that we like to share regarding our business. So as for today, we would love to reveal our Marketing Program. It supposed to be a secret because somehow people will try to copy it. However, sharing is caring right...so, nevermind! 

For the first strategy is about Price Strategy. 

In determining the price of products, there are 3 types of strategy which are Competition-Based, Costumer Value-Based and Cost-Based. As for our price, basically, we focused more on Customer Value-Based since customer's satisfaction is the most important thing. Customer Value-Based is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product to the customer rather than according to the cost of the product.

For the square hijab, our market price is RM 20 per hijab while for the shawl is RM 25 for each. Before deciding the price, we took into account our cost in producing the product such as the material, packaging, tailor, and others. Well of course, from that also we estimate the profit because how can a business become successful if there is no profit right? However, the most essential things for us other than gaining profit is our customers' comfort. That is why you guys will not regret buying our products.

The price is not expensive at all because believe me the material is so comfy and easy to wear. Therefore, we guarantee that you guys would not get grumpy in the early morning especially to the students or working women when your hijabs are difficult to be in shape. Looking good, beauty and gorgeous with our hijabs. 

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Bargaining Power of Buyers

Assalamualaikum.

Hi. Thank you and welcome to our Marketing Plan blog. We reached the last part of Situation Analysis which is Customer Analysis. Just to refresh what we already covered. Situation Analysis contains three parts:

1.     Industry Analysis

2.     Competitor Analysis

3.     Customer Analysis

The process of identifying and evaluating the distinguishing characteristics of the consumers to understand their needs, purchasing behavior, and motivations for purposes of segmentation and target marketing. 

The bargaining power of buyers analyzes to what extent the consumers are able to put the company under pressure. The higher number of companies producing a similar product, the lower the controlled power they have on their product especially in terms of price and quality. As the result, companies need to bear higher costs at a lower profit. Bargaining power of buyer represents brand loyalty, price sensitivity, information ability and size of consumer order.

Bargaining power of buyers in the clothing industry is high. Customers can easily get information from various marketing channel. The more information we give to the customers in the marketing channel, the higher the percentage that customers will be interested in our products. The number of customers is big because not only Muslim women wear scarves, sometimes non-Muslims also using it around their neck or to cover part of their body. Size of each customer’s order depends on his or her income and the price of the product. It may be higher during the festival and pay-day. Prices sensitivity may not be a problem when the product has been made from the high quality of the material. Brand loyalty doesn’t seem to be high. The company should make promotions or package strategies from time to time to keep existing customer and attract new potential customer

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Rivalry among Existing Competitors

Assalamualaikum.

Hi. Thank you and welcome to our Marketing Plan blog. in this post, we will be moved to part two of Situation Analysis which is Competitor Analysis. Competitor analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

Rivalry among existing competitors explains how intense the current competition is in the industry. It can be determined by the number of existing competitors and what each of them is capable to do. The rivalry is high when there are many companies selling equally product. The higher the rivalry, the lower the barriers to exit from the industry. Rivalry among existing competitors consists of industry growth, quality differences and industry concentration.

The rivalry is high when many competitors that are roughly equal in size and power. When the industry is growing slowly and when consumers can easily switch to a competitor, who offered for the lower price. In the beginning, the company could try to stay in the industry concentration line with their first baby, scarves. But they may face many challenges because they do not have any other products that can attract customers. In order to make sure the company continues growing after all the obstacles, the company should priorities their product in terms of quality to make it difference from other competitor. From that, company possibly will be in the safe zone from being kick out of the industry.

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Threat of Substitute Product

Assalamualaikum.

Hi. Firstly, thank you and welcome to our Marketing Plan blog. Especially to newcomers. In case if you don't read the last post, now I have briefed you on our company Industry Analysis. Industry analysis is part of the Situation Analysis which has another two-part which are Competitor Analysis and Customer Analysis.

The threat of substitute product studies about how easy it is for the consumer to change from a brand to another brand. It is because there are dumping of product alike on the market. The switch process is most influenced by the quality of the product and the prices. The threat of substitute includes a number of substitute product available, buyer’s propensity to substitute and switching costs.

In order to fulfill customers' demands, there are a variety of scarves have been designed such as square scarf as a traditional one, shawl or turban. The price of a piece also can differ due to the total supply chain cost that the company needs to bear in order to ensure the good quality of their products. The existing of similar products in the market increases the propensity of customers to switch to alternatives. Switching cost may be lower because it does not involve a large capital. As to conclude, the threat level of substitute products can be categorized as high.

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Threat of New Entrants

Assalamualaikum.

Hi. Thank you and welcome to our Marketing Plan blog. I will cover our company Situation Analysis. Situation analysis consists of three parts; Industry analysis, Competitor analysis, and Customer analysis. I am using Porter's Five Forces to do my analysis. Here is the first part which is Industry analysis.

The threat of new entrants examines a measure of difficulty for a company to join the industry. The higher the barriers the company should face to join the industry, the smaller the threat to an existing company. Barriers to entry for new entrants are access to distribution channels, capital requirement, and economies of scale.

The threat of new entrants in the clothing industry can be considered as low. This can be proved by many clothing companies that have been established, especially the production of scarves in the past 5 years. In addition, new entrant does not need a large capital to enter the clothing industry, especially the production of scarves. In addition, the economics of scale can be reduced as we know that in producing scarf, the process does not involve a lot of machinery used. In this era when everything can be reached at our fingertips, the access to distribution channels become much easier and diverse.

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