Target Market

Assalamualaikum and Hi!

In this post, we will look at the second part of Market Focus which is on Target Market. So, what is the target market? A target market is a particular group of consumers at which a product or service is aimed. This is important to make sure our product always in demand by that specific group. Different types of product or service offered will have different types of the target market.

For our product which is the scar, our target market is working women and female teenagers with age between 15-28 years old. These two groups are said to be the group that always want to look presentable in front of others. They meet a lot of people therefore they need to look after their fashion and our product is very suitable that is able to meet their expectations.

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