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Friday, November 30, 2018

Points of Difference


Assalamualaikum and happy weekend everyone!

Today we are going to look at the last part of market focus which is the Points of Difference. The difference that our products have will make it more unique and more attractive to the customers. We try to find the uniqueness of our products to meet the interest of different age of the customers. We need to make the difference general so that the customer from different age will find it attractive.


The points of difference that we have identified are for the loyal customer, as they will get extra benefit. This is to make them feel happy being appreciated for being loyal all this while. The next point is that customer can buy our products via apps which can be downloaded for iOS users and also Android users. 

Besides, we will have limited pieces for every design. This is because we want our customer to always look exclusive when they wear our pieces which are limited and will not found in the market. Our product also comes with an exclusive box that can be used for gifts and also the customers will feel easy to keep their scarf when they are not wearing it.

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