Rivalry among Existing Competitors

Assalamualaikum.

Hi. Thank you and welcome to our Marketing Plan blog. in this post, we will be moved to part two of Situation Analysis which is Competitor Analysis. Competitor analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

Rivalry among existing competitors explains how intense the current competition is in the industry. It can be determined by the number of existing competitors and what each of them is capable to do. The rivalry is high when there are many companies selling equally product. The higher the rivalry, the lower the barriers to exit from the industry. Rivalry among existing competitors consists of industry growth, quality differences and industry concentration.

The rivalry is high when many competitors that are roughly equal in size and power. When the industry is growing slowly and when consumers can easily switch to a competitor, who offered for the lower price. In the beginning, the company could try to stay in the industry concentration line with their first baby, scarves. But they may face many challenges because they do not have any other products that can attract customers. In order to make sure the company continues growing after all the obstacles, the company should priorities their product in terms of quality to make it difference from other competitor. From that, company possibly will be in the safe zone from being kick out of the industry.

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