Digital Marketing and Social Media Strategy

Assalamualaikum

For this post, we are going to share the last part of the Marketing Program. It is about digital marketing and social media strategy. After reading this, it will make easier for you guys to find us. Here they are...

Those are the platform that you can find and contact us whether you want to purchase or ask anything about the product. We are glad and feel free if you want to do so. We always update those social media from time to time in order to ensure our customers able to reach out our latest information or announcement. 

Do not forget to visit us!

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Promotion Strategy

Assalamualaikum and good afternoon lovelies...!

This time, we are going to share an exciting thing and perhaps this is going to be your favorite part.

  

It is about our company's promotion strategy! We do make lots of sales especially during festivals because it is our way to appreciate our customers. Basically, the main promotions that we never missed every year are Teacher's day, Mother’s Day, Eid Fitri and Year end Sale. However, there are also some sales that we do from time to time and just keep your eyes on it. 

Besides, we also offer membership that last for the entire life. All you need to pay is only RM 20 the fee and card. What make it special when you become a member? Do not worry because we offer special price for the members. Stay tuned for its guys!

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Service Strategy and Distribution Stategy

Assalamualaikum everyone!

Welcome back to our page dear readers. Thank you for keep on following us from time to time. We do appreciate it so much and that is so sweet of you for keep on supporting us. As for today, we have something to share with you guys about our Marketing strategy. Enjoy reading :)

First of all, our boutique is available for online shopping to ease your way to shop with us. Therefore, for the service strategy, we focused on the delivery processes. After you made your payment through online banking, straight away we are going to process for your parcel. Oh...forgot to mention that we do accept debit payment or cash on delivery. Normally the postage process will take no longer than three days of working days. Thus, if there is any problem, you can immediately contact us

Next is about distribution strategy of our company. We run our business based on direct distribution where it only consists of two parties. From our boutique, it goes straight away to the customers. In that way, we are able to communicate with the customers and you guys feel free to give comments or any suggestions to us.

Happy Shopping Everyone!

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Points of Difference

Assalamualaikum and happy weekend everyone!

Today we are going to look at the last part of market focus which is the Points of Difference. The difference that our products have will make it more unique and more attractive to the customers. We try to find the uniqueness of our products to meet the interest of different age of the customers. We need to make the difference general so that the customer from different age will find it attractive.

The points of difference that we have identified are for the loyal customer, as they will get extra benefit. This is to make them feel happy being appreciated for being loyal all this while. The next point is that customer can buy our products via apps which can be downloaded for iOS users and also Android users. 

Besides, we will have limited pieces for every design. This is because we want our customer to always look exclusive when they wear our pieces which are limited and will not found in the market. Our product also comes with an exclusive box that can be used for gifts and also the customers will feel easy to keep their scarf when they are not wearing it.

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Customer Value Proposition

Assalamualaikum and hi to our beloved readers :)

Today we are going to look at the third part of Market Focus which is Customer Value Proposition. In every business, customer's satisfaction will always become the priority. Therefore, in order to keep our loyal customer and to increase more customer, we have identified some important elements.

The elements are having friendly staffs, maintaining the high quality of our scarves, applying the free charge delivery within Malaysia and doing a worldwide shipping. All these elements are important to make our customers feel easy to shop with us. 

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Target Market

Assalamualaikum and Hi!

In this post, we will look at the second part of Market Focus which is on Target Market. So, what is the target market? A target market is a particular group of consumers at which a product or service is aimed. This is important to make sure our product always in demand by that specific group. Different types of product or service offered will have different types of the target market.

For our product which is the scar, our target market is working women and female teenagers with age between 15-28 years old. These two groups are said to be the group that always want to look presentable in front of others. They meet a lot of people therefore they need to look after their fashion and our product is very suitable that is able to meet their expectations.

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SWOT Analysis - Threat

One of the threats that Tudung Queen faced is the online business. The number of people that doing online business becoming higher and higher. Nowadays, there are increases in the number of pages in Facebook and other social media sites that sells the same product and also do the same technique of our business. Besides that, some of them stoles the picture of the product that we took and the same model that we used to introduce our product to the customer. Thus, it might affect our business.

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