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Monday, October 22, 2018

Operational Plan



Our location of the factory is at Lot A17, Jalan Sungai Pusu 2, Kampung Pusu, 53100 Gombak. This place is where the process takes place and place of storing all the stuff such as machinery, raw material, and manufactured goods. We have chosen this location for the number of reasons. Firstly, it will be the place for us to process the textile into the square scarves, shawl,  and instant scarves. We can organize all the stuff so that would be more systematic and effective for us. Next, this area is near the post office, therefore this would mean that it takes lesser time to make postage to the customers.  The rent for this house is RM 200 per month, which is equipped with water and electricity.


We also provide delivery for the customers who are nearby with our factory or boutique. So that our staff can proceed the delivery but customers must pay for it. We are using our own car to deliver the ready stock item to boutique, customers and postage. This vehicle has also been used to deliver a special order for the special occasion such as joining a vendor at any festival.


Our company using two type of machine in order to produce scarves. We bought the used machine because it is way cheaper than the new machine. We have checked the machine quality whether it is worth or not if buying the used machine.


Lastly, in order to make this business operation well, we have hire five workers to work with us but in different job scope. Four people in charge in the process of making the scarves, where two of them cutting the raw material and another two transform the raw material. Then, the operating manager will double check the quality before the scarves handed to customers. One of the workers will settle the postage and delivery. After that, she will go to boutique for making sales. We, as manager, rotate the schedule to be at the boutique. As the worker go for delivery and postage, we take their place as the salesperson.


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Our mission and vision



Every company must have the own mission and vision as their guideline to achieve their company’s target.


Tudung Queen’s mission is to constantly deliver assortments of hijab accumulations with high qualities, choice plans, and colors, alluring, in line with the most recent pattern, showcase request an incentive for clients' cash.


With the end goal to accomplish that, Tudung Queen goes for keeping up the most elevated principles as far as a customer benefit, nature of the item, and a wide range-choice to fulfill the necessities of the objective market. This also helps maintain the organization’s image and reputation in the market.


Tudung Queen is an equivalent open door manager. We value our team members as they are the image of the company and we energize their development and advancement all through their vocation. We also guarantee exhaustive training for retail colleagues and also office colleagues.


We treat our customers with high need and with the end goal to serve them better and live up to their desires we comprehend their way of life, experience, and needs.


Next, our vision is to be outstanding among other hijab brands and makers in Malaysia, infiltrates abroad markets and as a motivation and symbol in the hijab business industry. So, we must operate with perfection in every aspect, cherish beauty and style within the fashion industry, and we aim at maintaining our brand name and reputation.


Furthermore, we are looking for a franchise to extend our organization into worldwide markets around the world, in this way making an entire system for Tudung Queen.


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Sunday, October 21, 2018

Our Logo



Hello! I am going to introduce our company logo.  



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Background of the company


Assalamualaikum and hi! 

Welcome to our Marketing blog! I will tell you about our company background. 




Tudung Queen is a local Malaysian brand that promotes various types of scarves to customers all around Malaysia. Our company came out with the square scarf and shawl. Our tagline is “Your Hijab Station”, customers can find many types, color and material in the one-stop center. Tudung Queen is different from other scarf brands because we serve simple and classy hijab, high quality of material with affordable price.


Our company was established on 20th September 2015. In the year 2015, we ran a home-based business which is accepted the order from our relatives and friends. Then in the year 2016, we rent a house for store raw materials and manufactured goods. We also hire additional tailors as the quantity of demand is increasing. In the next year, we start to accept order in large quantity and provide few ready stock collection, but now in the year 2018, we rent a shop to let people walk-in and place ready stock. Our company also offer delivery and postage, but the customer must pay for that.

Our factory was located at Lot A17, Jalan Sungai Pusu 2, Kampung Pusu, 53100 Gombak. Our virtual shop L2-33 Melawati Mall, Jalan Sabar, Taman Melawati, 53100 Kuala Lumpur. Tudung Queen was founded by five members that later on became the partners of this company. The five members hold a different position in the organization and each has its specific roles to play. For example, the company consists of an operating manager, finance manager, marketing manager, and salesperson.  


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