Target Market

Assalamualaikum and Hi!

In this post, we will look at the second part of Market Focus which is on Target Market. So, what is the target market? A target market is a particular group of consumers at which a product or service is aimed. This is important to make sure our product always in demand by that specific group. Different types of product or service offered will have different types of the target market.

For our product which is the scar, our target market is working women and female teenagers with age between 15-28 years old. These two groups are said to be the group that always want to look presentable in front of others. They meet a lot of people therefore they need to look after their fashion and our product is very suitable that is able to meet their expectations.

1612474

SWOT Analysis - Threat

One of the threats that Tudung Queen faced is the online business. The number of people that doing online business becoming higher and higher. Nowadays, there are increases in the number of pages in Facebook and other social media sites that sells the same product and also do the same technique of our business. Besides that, some of them stoles the picture of the product that we took and the same model that we used to introduce our product to the customer. Thus, it might affect our business.

1325248

SWOT Analysis - Opportunity

Tudung Queen has three opportunities in this business because we are the only business that offers high-quality scarfs with cheaper price in that area. Thus, most of our customers when they make pre-order from us, they are willing to wait for the product even it takes a long time due to high quality and affordable price. Besides that, another opportunity is our location which is near to the post office. Therefore, it takes lesser time for us to make postage to the customer as well as we can save more time and much money.

1325248

SWOT Analysis - Weaknesses

         Every business in this world will absolutely face difficulty while running their business and sometimes it leads to weaknesses. Thus, this situation is not easy to control as it could occur at any time and anywhere.

There are two weaknesses that Tudung Queen faced during the operating of their business. Firstly, sometimes the Tudung Queen faced difficulty and the hard situation in finding suitable materials in Malaysia. Tudung Queen needs to prepare all of the stocks earlier in enough quantity before she can sell it to the customers, especially before Eid, they need to prepare all the materials in enough quantity during the period of that time. This situation may lead to slow process and consume much more time. However, the demand of the product is still high.

Next, the other weakness of our business is due to the globalization that occurs nowadays. Thus, the competence of online business become aggressive. The number of people that doing online business nowadays become larger from time to time. The competition becomes more severe. They like to play with the price and sometimes they offer a cheaper price to the customers. Hence, this situation gives weaknesses to our business. 

1325248

SWOT Analysis - Strength

There is strength in Tudung Queen business. Some of the strength is the product that Tudung Queen sold is high in demand. It is because the material that has been used to produce this product is high in quality and most important the price is affordable. So, means anyone with low income level can buy it. Besides that, the design of these scarfs is different from the other scarfs that sold in other stores. Tudung Queen used a good material for customer convenience.

The other strength is that the goods that Tudung Queen sell is not sold by other people around of their place. Hence, these opportunities help Tudung Queen to develop their business because there is no competition with other business that sells products same as their products.

1325248

Marketing and Service Objectives

Assalamualaikum and hi! 

Welcome back to our blog :) Today we would like to share something that is very informational which is about our Marketing and Service Objectives under the market focus . We all know clear objectives is so much important in order to achieve our target and looking at the perspectives of business, profit maximization usually become the main target. 

For our business, we use a SMART approach which is Specific, Measurable, Achievable, Realistic and Time-specific. Therefore, if you want to know that your objectives are reliable or not, you can use this approach so that you will not over or underestimate. 

By using this approach, we identify our marketing and service objectives is to reach people, build brand awareness and also to boost our sales.

 1612474

Price Strategy

Assalamualaikum.

Hi guys! Thank you for visiting our blog. There are so many things that we like to share regarding our business. So as for today, we would love to reveal our Marketing Program. It supposed to be a secret because somehow people will try to copy it. However, sharing is caring right...so, nevermind! 

For the first strategy is about Price Strategy. 

In determining the price of products, there are 3 types of strategy which are Competition-Based, Costumer Value-Based and Cost-Based. As for our price, basically, we focused more on Customer Value-Based since customer's satisfaction is the most important thing. Customer Value-Based is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product to the customer rather than according to the cost of the product.

For the square hijab, our market price is RM 20 per hijab while for the shawl is RM 25 for each. Before deciding the price, we took into account our cost in producing the product such as the material, packaging, tailor, and others. Well of course, from that also we estimate the profit because how can a business become successful if there is no profit right? However, the most essential things for us other than gaining profit is our customers' comfort. That is why you guys will not regret buying our products.

The price is not expensive at all because believe me the material is so comfy and easy to wear. Therefore, we guarantee that you guys would not get grumpy in the early morning especially to the students or working women when your hijabs are difficult to be in shape. Looking good, beauty and gorgeous with our hijabs. 

1617782